Rik Haandrikman
VP of Growth at RevenueCat and former growth lead in developer tooling and free-to-play gaming, responsible for contributing the insights in RevenueCat's State of Subscription Apps report and discussing subscription app monetization and AI-driven trends.
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Mar 19, 2026 • 54min
Insights from RevenueCat’s 2026 State of Subscription Apps Report
Rik Haandrikman, VP of Growth at RevenueCat and former growth lead in gaming and dev tools, walks through big trends from RevenueCat’s 2026 State of Subscription Apps report. He covers winner-take-most dynamics, the 7x boom in AI app launches, AI apps’ higher revenue but faster churn, hard paywall vs freemium tradeoffs, and why Day 0 onboarding is now make-or-break.
