Rick Larrick
Hanes Corporation Foundation Professor of Management and Organizations at Duke University's Fuqua School of Business, known for research on ranking effects and decision making.
Best podcasts with Rick Larrick
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Apr 20, 2026 • 33min
The Illusion of Number One
Shriya Boppanna, an MBA student who once chased college prestige, shares how rankings shaped her life choices. Rick Larrick, a Duke professor who studies how ranks steer decisions, explains why a single number grabs attention. They explore how rank labels change what we notice, skew choices, and move markets.
