Richard Murphy
CEO and President of the Alliance for Audited Media (AAM), leading a media assurance organization focused on trust, transparency, and accountability and spearheading AAM's ethical AI certification efforts.
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Mar 26, 2026 • 46min
Can You Certify Good AI use? This Organization Thinks So
Richard Murphy, CEO and President of the Alliance for Audited Media, leads a media assurance group focused on trust and ethical AI certification. He discusses why standards are needed as AI becomes operational in content creation. Short, clear takes cover the eight pillars of responsible AI, when to disclose AI use, how certification audits work, and how standards can restore advertiser and audience trust.
