Richard Meyer
Director of GTM and Growth at GoHappy who described a multi-channel, signal-based intent flywheel to diversify spend away from LinkedIn and improve reach, CPMs, and pipeline.
Best podcasts with Richard Meyer
Ranked by the Snipd community
Mar 28, 2026 • 56min
B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
Richard Meyer, GTM and Growth lead at GoHappy, explains a multi-channel intent flywheel. Jeremy Chung, founder of Ads by Jer, shares a direct-mail plus retargeting play to book VC meetings. Kelly Arndt, Senior Demand Gen at Vector, ran CTV, YouTube, and LinkedIn surround-sound with ICP-level creative. Cindy Dubon, Growth Marketing Director at Goldcast, used influencer-led LinkedIn distribution tied to a relaunch.
