Richard Bircher
Founder of pricing consultancy Validatum and creator of Virtual Pricing Director, with decades of experience advising law firms on pricing, profitability and commercial strategy; recently joined Adderant as Vice President of Pricing and Profitability.
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Jan 24, 2026 • 42min
Should clients get a discount if firms use AI?
Richard Bircher, founder of Validatum and creator of Virtual Pricing Director with decades advising law firms on pricing and profitability, discusses AI and fees, transparency and benefit-sharing, productised legal services, competition and procurement realities, the need for shared pricing language, and why firms must embrace creative destruction while building confidence in their value.
