Rich Arzaga

Rich Arzaga, founder of Cornerstone Wealth Management, specializes in directly held commercial real estate and holds both CFP and CCIM designations. He discusses how his unique approach integrates APOD analyses into financial planning to help clients better understand their investments. Rich explains the value of charging fixed fees for property analysis and shares insights on emotional client connections and why real estate has become a key differentiator for his firm. He also reflects on the challenges and lessons learned from the 2008 financial crash.

Rich Arzaga, a Certified Financial Planner and CEO of Cornerstone Wealth Management, dives into the essential aspects of financial wellness for REALTORS®. He discusses the significance of having a licensed financial planner, unpacking key credentials like the CFP designation. Rich explains different payment models for planners, contrasts transactional versus trusted advisory approaches, and highlights the importance of cash-flow-based planning, especially for real estate investments. He also shares tips on insurance products and long-term care planning, making financial literacy accessible to all.

Rich Arzaga, a CFP and founder of The Real Estate Whisperer Financial Planning, discusses the overlooked complexities of real estate in financial planning. He explains how most planners treat properties as placeholders, neglecting critical cash flow and tax analyses. Rich highlights real examples, like how a single rental can yield poor returns once true costs are assessed. He emphasizes the need for specialized knowledge and recommends the rigorous CCIM education for advisors. Additionally, he shares insights on clients' psychological ties to real estate and the impacts of COVID-19 on risk perceptions.