
Reyhan Khan
Systems and operations expert focused on GTM (go-to-market) for recruiting firms, founder of RecruiterGTM, and coach who builds GTM systems and places offshore talent for agencies.
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Mar 23, 2026 • 1h 2min
Your Next Hire Shouldn't Be a Recruiter
Reyhan Khan, systems and operations expert who builds GTM systems for recruiting firms and places offshore talent. He explains why a GTM engineer should come before hiring more recruiters. Short takes on intent-based outreach, market mapping for niche TAMs, the HR ratio playbook, vetting GTM vendors, and where AI will and will not replace recruiting work.


