Resh Sidhu

Resh Sidhu, the Global Director of Arcadia at Snap, leads innovations in AR and AI for social media. She discusses how Snapchat's AR features are revolutionizing user interactions and enhancing brand connections, with exciting projects like NYX’s Beauty Bestie. Resh highlights the platform's authentic approach, fostering genuine connections over traditional metrics. She also explores how AI democratizes content creation, empowering users to unlock their creativity and reshape the social media landscape.