Renee Mauborgne
Strategy scholar and co-author of Blue Ocean Strategy and Blue Ocean Shift, known for research on how organizations create uncontested market space and deliver breakthrough value.
Best podcasts with Renee Mauborgne
Ranked by the Snipd community
Oct 22, 2017 • 43min
228: Renee Mauborgne - How To Make Competition Irrelevant (Blue Ocean Strategy)
Renee Mauborgne, strategy scholar and co-author of Blue Ocean Strategy, explores how organizations create uncontested market space. She discusses traits of leaders who sustain excellence. She explains blue vs red oceans, when to shift established companies, and ways side hustlers can avoid crowded markets. She outlines structured methods for market creation and paths to growth.
