Reid DeRamus
Experienced executive in the media and tech industry, with a background at Hulu, Crunchyroll, HBO Max, and Substack. Expert in B2C subscription business models and growth strategies.
Best podcasts with Reid DeRamus
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Jan 13, 2025 • 1h 11min
A Masterclass with the Michael Jordan of B2C Subscription, Reid DeRamus
Reid DeRamus, a media and tech executive with experience at Hulu and HBO Max, shares insider insights on B2C subscription strategies. He discusses navigating price increases and their impact on customer retention and acquisition. Reid highlights the importance of effective communication around pricing changes and pitfalls of discounting. He introduces the concept of 'elevating the cohort floor' for retention and examines the delicate balance between subscription and ad revenue. Unique monetization lessons from platforms like OnlyFans are also explored.
Sep 6, 2023 • 37min
How To Raise Prices (the Right Way) — Reid DeRamus, Substack
Reid DeRamus, Growth PM at Substack, discusses raising app prices while balancing growth and retention. Tips include reaffirming value proposition, analyzing retention metrics, focusing on acquisition, adding tiers for options, and executing well to avoid churn.
