Rebecca Melsky
Co-founder of Princess Awesome, the apparel company featured in the episode’s tariff case study. She explains the company’s customer communication, legal challenge to the tariffs, and the financial strain of absorbing added import costs.
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Apr 1, 2026 • 12min
How a small US business navigated Trump’s tariffs
Rebecca Melsky, Princess Awesome co-founder, and Eva St. Clair, the quirky kidswear entrepreneur behind the brand, unpack the chaos Trump’s tariffs brought to a small clothing business. They talk customer messaging, lawsuits, inventory strain and tough pricing calls. Chris Giles, FT economics commentator, explores the ECB’s choices as Europe wrestles with an energy-driven inflation jolt.
