Rebeca Obregon

Rebeca Obregon, President of Farnell and a leading expert in electronic component distribution, explores the transformative impact of artificial intelligence and digital innovation on the supply chain. She discusses how companies are adapting to pandemic-related disruptions and the importance of building strong human relationships. Rebeca highlights emerging trends such as reshoring and the shift towards API inventory management, emphasizing the industry's need for agility in navigating geopolitical challenges and evolving customer demands.