Ray Reeder

Ray Reeder, Gorilla76 strategist who built employer branding and recruitment programs at a precision machining firm, and Wes Temple, Gorilla76 strategist with B2B and construction marketing experience, discuss how marketing can support hiring and retention. They explore treating recruitment like a go-to-market strategy, aligning employer brand with customer messaging, auditing candidate touchpoints, local recruiting tactics, and community outreach.