Ravi Patel

Ravi Patel, CEO and founder of SWYM, shares his insights on revolutionizing programmatic advertising through automation and transparency. He discusses the evolution of ad buying, emphasizing a shift towards outcome-based strategies. The conversation delves into the challenges of expanding marketing campaigns and the pivotal role of data-driven audience segmentation. Ravi also highlights how AI is reshaping entrepreneurship, helping founders streamline operations and enhance decision-making in an increasingly complex landscape.

Ravi Patel, founder of SWYM and ad-tech veteran from AppNexus and IAS, explains why programmatic often wastes money. He walks through supply control vs. curation, auction mechanics, duplicated bids and cross-SSP noise. He also covers capital-efficient product building, easy marketer activation, and why normalized supply data is needed before agentic AI buying.