Randall Zaitz
Digital Creative Director at Gorilla 76 with extensive experience leading website design and site mapping for B2B and industrial clients, focusing on user experience and iterative design.
Best podcasts with Randall Zaitz
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Jan 29, 2026 • 0sec
Prepping for website overhauls | IMC Live
Kevin McClary, Head of Performance Marketing who turns analytics and AI-driven traffic signals into web strategy. Randall Zaitz, Digital Creative Director who leads B2B site design and user experience. They walk through planning frameworks, signs a site needs a rebuild, measuring AI referrals and conversions, stakeholder buy-in strategies, sitemaps and content mapping, and why iterative launches beat perfection.
