Raj De Datta
CEO and co-founder of Bloomreach, leading an AI-native commerce platform (Lumi AI) and responsible for driving the company's personalization and revenue growth initiatives.
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Mar 6, 2026 • 12min
Why “Bolt-On AI” Is Killing CX ROI
Raj De Datta, CEO and co-founder of Bloomreach and builder of the AI-native Lumi AI commerce platform. He discusses why bolting AI onto old workflows often fails. He outlines three models of agentic commerce from research-led agents to agent-driven purchasing. He highlights AI-native personalization, conversational discoverability, and where CX teams should invest next.
