Raffaela Panie

Raffaela Panie, the Brand, Identity, and Look Director for the Milano Cortina 2026 Olympic Winter Games, shares insights into the colossal design challenge of creating a unified visual identity for the games. She discusses how to honor Olympic heritage while incorporating Italian culture, focusing on themes of beauty and contemporary spirit. Raffaela reveals the unique elements, from medals to mascots, and the importance of a modular design system that adapts to various platforms. This creative endeavor requires collaboration with a diverse team and extensive research to resonate globally.