
Rachel Sugar
Food and culture writer who reported on the boom and bust of vegan restaurants and plant-based industries for New York Magazine.
Best podcasts with Rachel Sugar
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Feb 18, 2026 • 17min
Has the vegan business bubble burst?
Mark Bittman, longtime food journalist who writes about sustainable eating, and Rachel Sugar, New York Magazine writer who covered the vegan boom and bust, dig into plant-based trends. They trace celebrity-fueled market highs, debate whether veganism was a cultural fad or real shift, examine health and political vibes around diets, and consider what plant-forward eating might mean going forward.


