Rachel Chang
Asia Global Business Managing Editor at Bloomberg, offering analysis on consumer trends and the business dynamics behind viral toy crazes like Labubu.
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Sep 26, 2025 • 8min
Here's Why Labubus May Not Last
Rachel Chang, Asia Global Business Managing Editor at Bloomberg, gives a concise look at the Labubu toy craze. She traces how the collectible went viral, the resale boom and celebrity sightings, the flood of counterfeits and copycats, and whether Pop Mart can turn hype into lasting IP. Short, sharp takes on why the trend surged and what might make it fade.
