Putney Cloos
Chief Marketing Officer at Bombora with deep expertise in intent data, account-level data strategy, and demand generation, formerly leading commercial demand generation at American Express and building ABM capabilities.
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Feb 26, 2026 • 21min
How to Spot Churn Before a Customer Leaves (with Putney Cloos from Bombora) | Ep. 255
Putney Cloos, CMO at Bombora and intent-data expert who built ABM programs at American Express. She explains what intent data is and how to separate first‑party from third‑party signals. Data provenance and consent are emphasized. They discuss practical uses like spotting churn, validating product direction, and integrating intent into existing tools.
