
Pum Lefebure
Co-founder and chief creative officer of a noted design studio known for blending art and commerce; recognized for leading Design Army and producing culturally resonant branding and campaigns.
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Apr 13, 2026 • 1h 5min
Pum Lefebure
Pum Lefebure, co-founder and chief creative officer known for blending art and commerce, reflects on her journey from Bangkok to leading a global studio. She discusses childhood creativity, building Design Army, studio culture that prizes solo ideation, and experimenting with AI in campaigns. Conversations focus on leadership, parenting while growing a business, and how to keep work culturally relevant.


