Prasanth Chilukuri
Co-founder and managing partner at Soul Street Ventures focused on early-stage B2B SaaS and tech-enabled software investing; former SaaS founder (Tekmetric) who advises portfolio companies on GTM, strategy, and founder coaching.
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Dec 5, 2025 • 37min
Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market
Prasanth Chilukuri, co-founder and managing partner at Soul Street Ventures and former SaaS founder, shares why unfocused GTM and founder distraction stall early-stage SaaS. He discusses tightening ICPs, testing GTM motions, regional venture differences, AI’s impact on discoverability, using proprietary data as advantage, and the importance of founder coachability and disciplined strategy.
