PJ Pereira
Founder of Silverside AI and co-founder of Pereira O'Dell, an advertising innovator known for early adoption of generative AI in brand work, including Coca-Cola and Svedka AI-generated spots.
Best podcasts with PJ Pereira
Ranked by the Snipd community
Mar 4, 2026 • 46min
#533 - PJ Pereira | On Taking the Brunt of AI Backlash From The Industry
PJ Pereira, founder of Silverside AI and co-founder of Pereira O'Dell, is an advertising innovator who pioneered AI-generated brand spots. He discusses anticipating backlash while defending AI work. He explains why Coca-Cola chose AI, testing and sales results, how rapid prototyping reshapes creativity, new roles pairing conceptors with directors, and why a creative renaissance may be coming.
