Philip Inghelbrecht
Co-founder and CEO of Tatari, focused on CTV advertising and measurement; led development of Tatari's Upstream product to automate direct guaranteed CTV deals and integrate with major publishers.
Best podcasts with Philip Inghelbrecht
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Jun 16, 2025 • 16min
Cannes Special: Reaching for Outcomes: Tatari’s Philip Inghelbrecht on the Future of TV Advertising
Join Philip Inghelbrecht, CEO and co-founder of Tatari, a pioneering tech company in TV advertising. He dives into how TV advertising is evolving with an emphasis on outcome-based measurement and the role of AI in enhancing creative processes. Philip discusses the democratization of TV advertising, allowing smaller brands to compete effectively. He critiques traditional programmatic models and advocates for direct publisher integrations to boost transparency. Excitingly, he previews an AI-generated commercial set to air during the NBA finals!
Mar 30, 2026 • 26min
The Parallel Infrastructure: Why Premium CTV Publishers Are Building Outside the Programmatic Stack
Bill Murray, Head of Growth & Performance at Warner Bros Discovery, discusses inventory availability and premium placements. Michael Reidy, SVP Ad Sales at NBCUniversal, covers Peacock, live events, and dynamic insertion. Philip Inghelbrecht, CEO of Tatari, explains automating direct guaranteed CTV deals with Upstream. They unpack why premium streaming often sits outside programmatic, how direct and programmatic complement each other, and the role of automation.
