Phil Gilbert

Phil Gilbert, former IBM design leader and author of Irresistible Change, shares his product-minded approach to organizational transformation. He explains treating change like a product, offering not mandating, and aiming for cultural adoption. Short-start proofs, smart team selection, branding change, and empowering middle managers are highlighted in short, punchy conversations.

Phil Gilbert, design executive and former General Manager of Design at IBM who led huge cultural and product shifts, joins to discuss large-scale transformation. He explains why mandates fail and how to earn buy-in by treating change like a product. Topics include scaling design thinking, making teams the unit of change, creating scarcity and demand, and applying AI as team-level rewiring.

Phil Gilbert, a leader in IBM's groundbreaking design transformation, discusses his journey of reshaping a 400,000-employee company into a design-centric organization. He shares how treating change like a product fueled adoption and the unique challenges he faced in changing entrenched mindsets. With insights from his new book, Irresistible Change, he outlines the effective immersive bootcamps, innovative design spaces, and the critical role of culture in sustaining design efforts. Phil's engaging strategies are applicable for anyone eager to spark meaningful transformation.

Phil Gilbert, former head of design at IBM and author of Irresistible Change, shares insights on driving lasting change in organizations. He discusses how to navigate cultural challenges and ensure transformation sticks. Gilbert emphasizes the importance of making change desirable and voluntary, rather than mandated. He also reveals his 'Culture Formula' and the role of language and branding in successful initiatives. With real-world examples from IBM, listeners gain a practical playbook for leading effective organizational change.

Phil Gilbert, entrepreneur and former IBM general manager who led a major cultural overhaul, shares his playbook for real transformation. He breaks down red flags of hollow change and why mandates fail. He explains the 25% tipping point for cultural adoption. He highlights which metrics investors should track, including a novel focus on revenue per token.