
Peter O’Reilly
NFL Executive Vice President for Club Business, International & League Events responsible for overseeing Super Bowl production, the NFL Draft, and international games, sharing operational and strategic insights on large-scale league events.
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Feb 1, 2026 • 1h 11min
Peter O’Reilly - NFL EVP Club Business, International & League Events
Peter O’Reilly, NFL EVP who runs Super Bowl, Draft and international games, and Todd Allen, SVP of Marketing at Anheuser-Busch behind Budweiser and Bud Light strategy. They talk Super Bowl production logistics and fan experiences. They discuss halftime planning, international game growth, and the year-long creative and ad rollout for massive Super Bowl campaigns.


