

Peter Murphy-Lewis
Fractional chief marketing officer and founder of StrategicPete (StrategicPete.com), experienced in scaling businesses across industries and known for data-driven marketing strategy, remote team building, and an intern-to-MVP training framework.
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Feb 14, 2025 • 52min
What Does a Fractional CMO Do?
Peter Murphy-Lewis, a fractional CMO and founder of StrategicPete who scales businesses with data-driven marketing and remote teams. He explains what a fractional CMO does, when companies actually need one, performance-based contracts, his intern-to-MVP training system, building global teams, the role of AI, and top marketing trends for 2025.


