
Peter McGuiness
CEO of Bel North America leading iconic dairy brands like Babybel and The Laughing Cow, focused on product innovation, marketing, and expanding healthier, portion-controlled snacking.
Best podcasts with Peter McGuiness
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Apr 20, 2026 • 49min
Babybel cheese to Ancestry AI: How brands are winning 2026
Peter McGuiness, CEO of Bel North America, reinventing Babybel and The Laughing Cow with protein-forward, portion-controlled snacks. Howard Hochhauser, CEO of Ancestry, building AI and massive archival indexes to turn records into personalized family narratives. They discuss product innovation, cultural marketing, AI that reads handwritten archives, digitizing home media, and strategies to grow subscriptions and reach younger audiences.


