Peter Cetale
Co-founder and CEO of Sourcerer (sorcerai.com), operator with import/export experience who built an AI-agent platform to automate sourcing, pricing, and supply chain negotiations for distributors and manufacturers.
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Feb 12, 2026 • 40min
Why J-Cal Invested to 200K in a former Employee | E2249
Presh Dineshkumar, founder of The Wellness Company who builds niche health apps and created Tempo, and Peter Cetale, CEO of Sourcerer who built an AI sourcing platform. They pitch product-led health tracking, protocol-driven habit automation, community and IRL integrations. They also dig into AI agents that automate sourcing, cut supplier costs, handle tariffs, and scale procurement workflows.
