Peter Birsinger
Founder and CEO of Podscribe, specializing in audio measurement and ad analytics; presents data-driven insights on podcast and streaming audio performance in the episode.
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Apr 27, 2026 • 22min
The State of Audio Measurement & What The Data Reveals
Matthew Drengler, Head of Partnerships at Podscribe, explains podcast and streaming measurement and partnerships. Peter Birsinger, Founder and CEO of Podscribe, shares benchmark data and attribution know-how. They discuss real-time dashboards and incrementality testing. They compare podcast vs streaming performance, why host-read and longer ads work, optimal ad placement, frequency caps, and buying strategies.
