Peter Bell

Peter Bell, VP of Marketing for EMEA at Twilio and an expert in customer engagement and conversational AI, dives into the transformative role of AI in customer interactions. He discusses the rapid growth of AI-powered search and its impact on brand engagement. Bell highlights the necessity of first-party data for effective AI strategies and warns against relying on generic models for specific tasks. He also explores concepts like branded calling and the Model Context Protocol (MCP), emphasizing the importance of streamlined, natural conversational experiences.