Peter Allen Clark
Senior analyst and editor on the media team, providing data-driven insights on advertising, streaming, and creator strategies for EMARKETER.
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Feb 27, 2026 • 30min
Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers
Jeremy Goldman, Senior Director of Content, breaks down creator marketing and broadcaster strategy. Peter Allen Clark, senior analyst, brings data-driven ad and streaming insights. They discuss NBCUniversal’s multi-platform push, creators and athlete storytelling, marketers’ omnichannel tactics for fragmented media, and which brand campaigns stood out at the 2026 Winter Games.
