Perth Toll
Founder of Life and Liberty Indexes and creator of the Freedom 100 Emerging Market ETF (FRDM), known for work on freedom-weighted investment strategies and indexes.
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Mar 25, 2026 • 15min
At The Money: Investing in Freedom
Perth Toll, founder of Life and Liberty Indexes and creator of the Freedom 100 EM ETF, builds freedom-weighted investment strategies. She explains why weighting countries by civil, political, and economic freedom can shape returns. Topics include data sources like Cato and Fraser, the role of press and rule of law for business viability, and how freedom links to risk and return in emerging markets.
