Pep Hufen

Pep Hufen, CEO of the Smart Marketer Agency and esteemed ads strategist, dives into four groundbreaking Meta updates that are revolutionizing ad strategy. He reveals why the Andromeda update is just the tip of the iceberg, explaining how GEM acts as a predictive 'superbrain' that enhances user insights. Pep highlights the benefits of Meta Lattice in boosting conversions through unified learning and introduces Sequence Learning, which focuses on nurturing one-time buyers into loyal customers. He also shares a tactical playbook to adapt campaigns effectively in the evolving landscape.

Pep Hufen, CEO of SmartMarketer and paid advertising strategist, shares how Axon/AppLovin opens new paid-traffic channels beyond Meta. He explains platform scale, gamer psychology, the three-part ad experience, creative requirements, attribution differences, setup and optimization windows, and practical scaling and testing strategies.