Paul Verna

Vice President of Content at eMarketer with long tenure at the company and frequent podcast contributor, offering senior-level commentary on marketing and media trends.

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Feb 12, 2026 • 34min

Super Bowl LX: The Most Popular Ads, Why Celebs Are Everywhere, and Marketing Like a College Kid’s Night Out | In the Game

Ross Benes, a senior digital advertising analyst who digs into ad data, and Paul Verna, VP of Content with deep marketing experience, break down Super Bowl LX. They discuss why the game felt flat despite huge reach. They unpack AI’s takeover of ads, the rise of celebrity-packed spots, programmatic ads versus shared broadcasts, and how brands treat Super Bowl campaigns as pregame-to-afterparty storytelling.

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