Michael Wood, GM at Land Rover Chantilly, focused on service turnarounds and ‘unreasonable hospitality’. Zach Billings, CEO of Wikimotive, a digital marketing and AI/SEO expert. Paul Sansone, multi-location dealer owner tackling franchise protection and incentive issues. Jake Lebowitz, partner at Raceway Auto Group, discussing brokering and market effects. They talk brokering practices, OEM incentive distortions, AI/LLM impacts on search, SEO/GEO readiness, and service culture shifts.