
Paul Markovich
President and CEO of Ascendiun and former long-time leader at Blue Shield of California, focused on transforming healthcare affordability and advocating for systemic reforms such as eliminating PBM spread pricing and advancing digital health records.
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Feb 15, 2026 • 27min
Transforming Healthcare Affordability at Ascendiun with Paul Markovich
Paul Markovich, President and CEO of Ascendiun and former Blue Shield of California leader, pushes for systemic fixes to healthcare affordability. He discusses testifying to Congress, abolishing PBM spread pricing and rebates, building universal digital health records, and Ascendiun’s unbundled PBM and tech partnerships. Short, focused talk on transforming costs and system design.


