Patti McConnell
Co-founder and managing partner of Something Different, an independent strategic creative agency in New York City, focused on a studio model and close client collaboration.
Best podcasts with Patti McConnell
Ranked by the Snipd community
Feb 9, 2026 • 44min
#57: Building an agency that stays close to the work, with Something Different
Tommy Henvey, co-founder and CCO who leads creative strategy and studio production, and Patti McConnell, co-founder and managing partner who shapes their flexible studio model. They talk about a studio approach that expands and contracts around client needs. They cover pitching chemistry, disciplined scoping to protect margins, cautious new-business investment, rising security and transparency demands, and prioritizing creative fulfillment over pure scale.
