Patrick Thompson
Co-founder and CEO of Clarify, an AI-native CRM; previously co-founded Iteratively (acquired by Amplitude) and led design for Jira at Atlassian, with expertise in product, CDPs, and go-to-market tooling.
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Mar 26, 2026 • 55min
Recall Sessions: AI-Native CRMs and What It Takes to Replace Salesforce | Doug Camplejohn & Patrick Thompson
Doug Camplejohn, a former Salesforce and LinkedIn product leader turned founder of Coffee, and Patrick Thompson, ex-Atlassian designer and co-founder of Clarify, discuss AI-native CRMs. They explore why now is the moment for CRM reinvention. They debate why LLMs alone fail, the heavy engineering behind true CRM replacements, migration strategies from incumbents, and how agentic interfaces and pricing models are shifting the market.
