Patrick Sojka
Founder of RewardsCanada.ca and loyalty program expert who researches and advises on Canadian rewards programs and their value to consumers.
Best podcasts with Patrick Sojka
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Jan 31, 2026 • 21min
Weekend Listen: Do loyalty programs still pay off? Breaking down changes for Canadian consumers
Patrick Sojka, founder of RewardsCanada.ca and loyalty program researcher, unpacks major shifts in Canadian rewards. He breaks down Air Miles becoming Blue Rewards and what the points conversion and new partners mean. He explains Shell moving to Scene+, linked program strategies, and how consumers juggle multiple loyalty schemes.
