Paola Flores Marquez
Demographics analyst at eMarketer specializing in youth and generational behavior, providing research-driven insights on teens' digital habits and commerce trends.
Best podcasts with Paola Flores Marquez
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Mar 9, 2026 • 30min
Growing Up “Constantly Online”: What Teens’ Online Lives Really Look Like | Behind the Numbers
Emmy Liedermann, an eMarketer analyst on teen device use and AI trends; and Paola Flores-Marquez, a demographics analyst focused on youth behavior. They explore which devices teens favor and why. They discuss how smartphones power social commerce and where physical stores still fit. They map teens’ platform habits, gaming as a social space, and evolving uses of AI.
Jan 23, 2026 • 28min
The Great BTN Bake (Take) Off — Gen Alpha Trends for 2026: YouTube vs. TikTok Use and Gaming as Social Media | Behind the Numbers
In this engaging discussion, Paola Flores Marquez, a demographics analyst at eMarketer, and Jennifer Pearson, Vice President of Research, explore upcoming trends for Gen Alpha. They debate the looming battle between YouTube and TikTok as this generation formalizes their online habits. Jennifer highlights gaming's emergence as a significant social platform, with titles like Roblox facilitating communication. Both guests weigh in on who might come out on top: TikTok's immediacy vs. YouTube's longevity, setting the stage for the future of digital interaction.
