Pablo Fernández Vallejo

Pablo Fernández Vallejo, an educator and service design innovator, discusses the multifaceted impact of AI on service design. He emphasizes the necessity for design professionals to adapt their skills, advocating for critical thinking over mere technical proficiency with AI tools. The conversation dives into issues like the risks of AI bias, the role of diverse language representation, and the potential effects of AI on social inequality. Pablo also explores how AI might redefine user personas and the way designers collaborate, highlighting the importance of ethical practices in a rapidly evolving landscape.