Onyi Odunukwe
Self-made entrepreneur, investor, and deal architect known for structuring win-win deals and scaling businesses, founder/CEO of Glow Tanning Centers and co-author of the book Winning the Deal.
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Feb 16, 2026 • 30min
Winning the Deal: Mastering Negotiation Styles to Grow Your Advantage
Onyi Odunukwe, self-made entrepreneur and deal architect who built Glo Tanning Centers, talks negotiation as daily leverage, not just price. He covers leverage drivers like timing and certainty. He explains the power of walking away, tactical moves like the flinch and silence, and why controlling the agreement draft shifts deal structure.
