Omar Oakes
Founder of Oomph, a marketing consultancy for advertising and media businesses, and author of the Global Ad Trends: FIFA World Cup 2026 report discussed in the episode.
Best podcasts with Omar Oakes
Ranked by the Snipd community
Mar 31, 2026 • 22min
Football fever: why this year's World Cup will be different
Omar Oakes, founder of Oomph and author of the Global Ad Trends: FIFA World Cup 2026 report, explains how the 2026 World Cup will reshape advertising. He highlights the shrinking TV-driven uplift, media fragmentation and shifting budgets across host markets. He also explores new inventory, streamer and creator deals, and how live sport still delivers rare mass cultural reach.
