Omar Akhtar
Founder and Principal Analyst at Benchmarker and Director of Content at UserTesting, providing research-driven benchmarks and insights for B2B SaaS marketing performance.
Best podcasts with Omar Akhtar
Ranked by the Snipd community
Jan 20, 2026 • 56min
How the Most Successful B2B Marketing Teams are Winning with Omar Akhtar, Founder of Benchmarker - Ep 72
Omar Akhtar, Founder of Benchmarker and Director of Content at UserTesting, brings research-driven B2B SaaS marketing benchmarks. He explains why top teams spend as much or more on brand as demand. He breaks down when paid channels win for new-account growth. He also highlights high-ROI events and why basics like positioning beat chasing shiny hacks.
