Olivier Toubia
Columbia Business School professor working at the intersection of AI, marketing and consumer behaviour; known for research on digital twins, synthetic consumers, and the effects of LLMs on preferences and creativity.
Best podcasts with Olivier Toubia
Ranked by the Snipd community
Jun 24, 2024 • 40min
Improving Alpha: Olivier Toubia and the Dark Side of Artificial Intelligence
Join Olivier Toubia, expert in AI, as he discusses the impact of generative AI on business operations with host Michael Oliver Weinberg. They explore AI applications in Wall Street, biases in training data, and removing human stereotypes. Discover how AI is reshaping innovation and investing, improving efficiency and customer insights.
Mar 23, 2026 • 51min
Olivier Touba: What would your digital twin say?
Olivier Toubia, a Columbia Business School professor who studies AI, marketing and digital twins. He explores how LLMs pull toward the average, why synthetic consumers struggle in politics, and how digital twins show pro-tech and privacy-light biases. He also discusses monetisation paths for generative AI, uneven business adoption, and where AI can and cannot mimic human creativity.
