Olivia Witherite
Owner of On-Base Collective, a social media strategy and brand marketing agency, and a social media marketer in the running space who also heads content at ATHLOS and runs with Brooks Running Collective.
Best podcasts with Olivia Witherite
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Mar 19, 2026 • 1h 3min
Women in Sports Media and Running Storytelling w/ Ashley Mateo and Olivia Witherite
Olivia Witherite, founder of On-Base Collective and ATHLOS content lead, is a social media strategist in the running world. Ashley Mateo, founder/editor of RUNHER Magazine and certified running coach, produces long-form storytelling about women in running. They discuss women-led storytelling, print versus social formats, fair pay and representation, influencer responsibility, community support, and the future of women’s sports media.
