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Oliver Müller
Founder and principal of Lux Consult and the consultant who compiles Morgan Stanley's Swiss Watcher estimates, providing decades of industry experience and the report's revenue and volume methodology.
Best podcasts with Oliver Müller
Ranked by the Snipd community
Feb 25, 2026
• 1h 8min
The Business of Watches [017] Oliver Müller, The Man Behind The Numbers For The Morgan Stanley Swiss Watcher Report
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Oliver Müller, veteran consultant who compiles Morgan Stanley’s Swiss Watcher estimates, explains how he builds the industry’s headline numbers. Ben Clymer, Hodinkee founder and influential industry commentator, shares market color from Geneva. They discuss brand concentration, methodology behind retail-value estimates, polarization of sales toward a few names, private-brand resilience, and shifts in ASPs and precious-metal demand.
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