Oliver Feldwick
Chief Innovation Officer at T&P and co-founder of initiatives such as WPP Open, with expertise in AI's impact on creativity and brand building and author of the Walk report contribution discussed in this episode.
Best podcasts with Oliver Feldwick
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20 snips
Mar 5, 2026 • 48min
The 'two-audience problem': brand building in the age of AI
Oliver Feldwick, Chief Innovation Officer at T&P and AI-savvy co-founder of WPP Open, explores how brands must speak to people and machine decision-makers at once. He outlines the 'two-audience problem' and why brand distinctiveness, machine-readable systems, and new metrics like 'share of model' matter. Practical checks and scalable brand systems are discussed.
4 snips
Sep 26, 2024 • 41min
Generative AI: hype versus reality
Dr. Kimberley Hardcastle, an AI expert specializing in generative technologies, teams up with Oliver Feldwick from The&Partnership to dissect the hype surrounding AI in marketing. They delve into how generative AI is revolutionizing personalized content and creative strategies while highlighting the ethical risks and the significance of human oversight. The duo discusses the growing role of synthetic data, urging for industry standards to promote transparency and authentic consumer engagement. A fascinating blend of innovation and responsibility!
