Nova Safo
Marketplace reporter who filed the story on the resurgence of physical media, conducting interviews and on-the-ground reporting about video stores and VHS culture.
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Feb 26, 2026 • 4min
Physical media's comeback
Nova Safo, Marketplace reporter who tracked the resurgence of physical media, explores why discs and tapes are back in style. She tours video stores, meets a nonprofit revival and collectors who reissue rare VHS titles. Short interviews reveal younger buyers, rental revivals and the community value of tape culture.
